With this clear result, it is all the more surprising that many managers their change strategy almost exclusively on what Orient. Change marketing change projects need always a specific, change phase-related as well as verifications on the width of change in and depth of marketing. Successfully implemented change projects prove that a corresponding change accompanied by productivity losses and unwanted fluctuations are minimized. By the same author: soya products. This also the results of the barometer of change clarify 2, what make the effectiveness of change management – benefit transparency”was in focus. In direct comparison to marketing concepts, you can rather represent a causal connection between the change-accompanying measures and the success of the change accompanied by.
Often this realization ripens very slowly. Many companies fall back budget-driven time and again in the situation, what to focus on change and forget that the transformational marketing (how). Ultimately they pay double or even triple because the failure of so the change processes is burned pre-programmed, the topic, frustrated the team and change fatigue of those affected is growing steadily. The change is so never achieved. As a result, the acceptance of a possible rematch of the project is complicated rather significantly. In a second attempt must try at a significantly higher cost, to achieve the objectives of the change.
This learning effect go through many companies and in the end to the knowledge to provide modelled on the classic marketing, also for the professional accompaniment of change projects appropriate resources (time and money). For many companies this way is far and too much time in growing dynamics of change no longer remains. Especially, if there at some point more is anyone in the company, which still can be won (wants to). About the Mutaree GmbH: Mutaree GmbH is the expert in change management. The services include the planning and control of processes of change, as well as the implementation support to achieve the objectives of the change. Where is the human being always at the Center. Mutaree advises clients from various industries: banks and insurance, chemistry and pharmaceuticals, energy, healthcare, telecommunications, public administration and tourism. The Mutaree GmbH is a member of the Federal German management consultant Association (BDU).