One of the situations that more perplex leave the people in charge of sites is when the warnings of pay Rep click have good arrival, that is to say, many people puncture in them, but the sales do not take off. There are some subjects here that are necessary to review to assure to us that our campaigns of marketing online have the result that we wished. To reframe the margin and the cost by click. It must start off of the base that, approximately, from a 1 to 3 percent is an expectable margin. That is to say, of each one hundred people who puncture their connection (which you you must only pay) between 1 and 3 indeed will realise the purchase. Storm Reid gathered all the information. It is good east margin for you? It imagines that click pays to a dollar by each. It will have to spend one hundred dollars to realise between one and three sales. Is sufficient the margin that lets this sale to pay the cost of the campaign online? It does not stop considering, between the total expenses, the cost of realising landing page, and any other associate cost that could have (designer, editor there were if it, copywriting, etc.) to be able to remove the net favorable balance that him it will be after realising the campaign.
To reframe keywords. Perhaps many visitors arrive at their site looking for ” we give gratis” or products that you are not offering. An adjustment in the key words or phrases, and one better negative definition of keywords (not to receive clicks that of in case they will be unproductive) can make wonders by their conversions. Another point to consider is to review how many visitors who arrive by the campaign do not end up realising the purchase. If it solves this, at least partially, their conversions will go off.
Here they enter to carve several factors: or Landing page. Landing reviews the effectiveness of his page. It remembers that it is not a page destined to present/display information on its company, or the products that you sell. It is an opportunity to show a supply and to offer to one call to action well concrete. The faults can be centered in the design of the page, or in the inefectividad of call to action. In this respect to realise Split tests is indicated to present/display two landing pages similar and to see which works better. or the supply does not work. Perhaps it is his product stars, or you think that you are an excellent supply. But to his visitors it does not seem to them so thus. Perhaps the value of the product is good, but they increase in price it to the loads, or, simply the products of its competitors they are better, or they offer better benefits. Reviewing these factors, surely it will manage to improve its margins, and to reframe its campaign of PPC of much more effective form. It is necessary to remember that, implemented well, the PPC campaigns can get to become a most powerful tool of sale for any company.