Social media in tourism – Toocan on the pulse of the website of Berlin/Vienna, June 15, 2011 – more and more tourism experts put on the continuous observation of social media. That’s why the new German-language monitoring tool of Toocan GmbH in Germany was now. The company with headquarters in Berlin and Vienna, makes it possible to see companies when someone reports on a hotel, a destination or other service quickly and clearly. This filters millions of contributions from social media such as Facebook, Twitter, YouTube, rating platforms the application and helps to do firms react accordingly. The social media monitoring tool, with a focus on tourism, has been designed in cooperation with the Berliner Visono GmbH. An experienced partner to the side, which is 12 years for high-quality media software is the start-ups Toocan here. Customers are E.g. Media Markt, Bild.de, or Max dome.
The rationale for a specialization on tourism are not without reason: online reviews have a direct impact on the number of bookings. That is why it is important that Hotels and other tourism businesses integrate social media in their planning”, as Tobias Gorgen, Managing Director of Toocan GmbH. attractive especially for medium-sized companies for medium-sized companies is often difficult the huge amount of information in the network to evaluate it and to take advantage of. Even without special social media and IT, the software is intuitively controllable knowledge. The user decides which applications for it are themselves useful. Individual modules make it possible to put together a tailor-made software solution. This modular system facilitates the entry and thus opens up access to new customer groups.
General feedback of the market was that many of the existing software packages of other providers are too expensive and complicated. That’s why we created a clean and German user interface, cost-effective for smaller budgets is implemented. “, adds Garcia. Additional information the Toocan GmbH is a provider of software solutions in the area of social media management since 2010. CEO Tobias Gorgen is travel industry and specifically for the tourism industry to develop Toocan. With its branch in Berlin, the company underlines the importance of local industry for the economy and thus, the company can respond even better to the market demand. Further information, visit the company’s website: contact: Toocan GmbH Germany Tobias Gorgen, Lychener str. 11 10437 Berlin Tel.: + 49 (0) 30 2000 436-50 mailto: