mailingtage 2012: BONAGO recorded a record number of visitors at the trade fair and inspires audience talk about the successful use of consumer incentives to improve response in Munich, 04.07.2012: also this year has become the European dialogue marketing scene on the 20th and 21st June again on the mailing days in Nuremberg hit. Coupon expert BONAGO showed the fair as a very successful event. Among other things, Axel Dietrich, Sales Director at BONAGO caused with his talk of consumer incentives as response amplifier for the strong inflow at the exhibition stand. Already for the second time BONAGO presented itself as an exhibitor at the mailing days in Nuremberg, the outstanding trade fair for dialogue and direct marketing, and was delighted with a new attendance record. The coupon expert informed that numerous interested parties about new ways in which companies of different industries across print and online channels, customers can increase yield and the response rate. A special highlight was the conclusive Lecture by Axel Dietrich, Sales Director at BONAGO closer expressed the successful use of consumer incentives listeners in the industry forum on Thursday, the 21st of June, the increase in response. Dietrich pointed out the serious role of dialogue marketing for lead generation and customer acquisition, especially in times where kaffeemaschinen & co.
as response incentive are always less attractive. Examples of best practice large companies, he presented the solution: incentive systems and new voucher solutions, that are individually configured on the campaign and the target group. Include about city breaks or the ShoppingCARD by BONAGO: company points to their customers with this multi partner voucher which can be redeemed for a variety of top partners. Many visitors took the opportunity after a personal Exchange on the exhibition stand. Here BONAGO established contacts with companies for whom customer incentives and increase in response were a topic, the but also for the motivation of Interested employees about using the MitarbeiterCARD by BONAGO.
So employers can reward their employees with a voucher of up to 44 euros monthly, the donation is tax and social tax free. The BONAGO incentive marketing group GmbH, a wholly owned subsidiary of Hubert Burda Media, is the expert in the use of vouchers, rewards and incentives. BONAGO sells and developed vouchers marketing, sales, and employees to improve incentives for the applications and offers a neutral and cross-industry B2B consulting to its customers. The product portfolio includes certificates in the areas of shopping, refueling, cinema and experiences, as well as consumer incentives. Contact: BONAGO incentive marketing group GmbH Maria Pickrahn Bajuwarenring 14 82041 Oberhaching near Munich phone: + 49 89 622 33 77 51 fax: + 49 89 622 33 77 99 E-Mail: Web site: