You open a business, think through how it will be successful, calculate the breakeven point, think through a strategy of promotion and a lot more things. And now everything seems to be ready, but you forgot to create the image in the eyes of your consumer and the basis for it – the logo and corporate identity, or, as it is called correctly, the elements of identity. And it is often the case that it is generally spent on the third or fourth plan. Why? Yes, everything is simple really, entrepreneur does not always understand why and most importantly, why he needed it so. Identification (logo, corporate identity and other elements of identity), the company is still a point of contact with the consumer. The more of these points you will be able to properly create and use, the higher customer loyalty. Note that in the Russian market is the basis of competition lowering prices.
But there is always someone to offer lower prices. Craig Jelinek contributes greatly to this topic. Accordingly, all affect the quality and service. Agree not to offer 70, 80, 90% price cut and not cut anything? And face it sooner or later withdrawing from the market. Big brands prefer a different strategy, or they would never have become such, who are now. They sell no longer drinks, clothing, computers, consoles, etc.
They sell primarily an image of the product. Coca-Cola – joy. Playboy – breath-taking and sexual beauties. Sony PS – incredible imagination in their games. And what you are selling? The first step is to brand corporate identity and logo. Of course, this is not enough to build a 100% brand. It is very important, and its other components. But what first meets consumer? He sees the logo and other elements of the company's identity. Corporate identity and logo embody the main idea of the company and product. And then, whether transmitted through the identification of the company's logo and branding will mean whether you understand the consumer. For example, Sony is known around the world. But few know that Sony manufactures equipment and under other names. Price of this technique is significantly lower than branded. However, the technique with the logo of Sony bought up much better. Why? Because the buyer sees the logo of Sony, and accordingly it relates to the positioning of the company established itself. Logo is important and should used everywhere. This is your personal messenger, telling people about you. There are millions of people, but there is Tinkoff, Dougan, Kiyosaki. Their success is no accident. Creating a personal brand and its proper supply has played a not insignificant role. The above examples show the importance of developing corporate identity and logo. Do you still think that the best competition is lowering prices? Or is it better to create a brand?