Most likely, these fit into free online advertising with the original names and catchy packages. The inhabitants of the main feature of psychological type, is the desire for stability and prosperity to the family home as a fortress – a symbol of stability and strength. All in the family, work is needed to provide home and stability. Gagosian Gallery often says this. Thinking about an end in itself, and specifically the strategic purchase, real and rational decision speaks for itself. Food as ritual, the added force. The family reigns division by sex wife – (Cooking, cleaning), my husband – (breadwinner, the head). Since most of the townsfolk are omnivorous and consume daily for a few hours of television, then they will be most effective even the most inexpensive form of advertising, such as a leaflet or brochures.
But the most effective all the same will be product placement – (product placement) and buzz-marketing – (word of mouth). Intellectuals, spiritual above the material traditionalists! Harmony through self-realization and self-improvement. Slopes for a big waste of money, often beyond the budget, but very courteous and family. Rapport with the family prevails. Food as part of a healthy lifestyle, “We – what we eat.” Aesthetic pleasure rather from cooking, than the consumption of her trying to please all tastes of the family.
Such people are often found in cultural institutions, so the advertising is placed directly in such places. For them to be as effective product placement. For traditionalists, advertising should affect emotions and feelings. For other climbers aim to achieve a certain social status through career development. The measure of success for careerists is power. They aim to achieve goals by any means. Do not waste time. Food as a natural necessity – a waste of time or occasion for a business meeting. Do not waste time on cooking and eat in spetsialnvyh institutions, they no longer work and communicate. Orientation, above all, must be on premium products (all kinds of delicacies, expensive alcohol), advertising media that can be best have a ‘gathering places’ careerists. Aggressive, assertive, and advertising are waiting for the same. Viral marketing, risque videos, Shock PR – black humor. Copycats or imitators weak, not a mature personality type, primarily acquired needs, ie created under the influence of other people. Purpose in life – confidence in the future by means of financial independence. Appreciate the communication, support, hold strong personalities, self- choice is not their element. Guided by fashion trends, listen to the older and experienced. Gladly will listen to pop stars, celebrities, trusting to the strong personalities and authoritative rumors. Playing with subconscious Talk to the man the language of the association for 10 minutes and you’ll learn all about it! Based on this, above all, rely on the audience. For example, it is natural that the cognac for $ 1000 will be of particular interest, careerists, and hence advertising for it should be appropriate. Even the name of a person shall direct a series of associative images. Thus, the promotion of the brand in the grocery market should be based on a clear vision of the consumer, values of the product and typical scenarios of its consumption. And also – individual brand image, build with the help of matched brand.