Marketing not only for industrial giants which last the fastest growing form of marketing years is sponsoring. Opposed international corporations and market giants, but medium-sized companies, small businesses and sole proprietorships are responsible for this rapid growth. This is because that the sponsorship is an effective, often low-cost way to introduce the target customers on-site with its own products and services of all kinds. Countless organisations and operators find Germany wide financial support, whether for culture, music or art festivals, football tournaments or charities. By wisely used cash or in-kind contributions, important business goals can be pursued when selecting a suitable receiver.
For example, a restaurant owner who decides to provide the local summer festival, achieved a considerable number of potential customers who have the opportunity to convince yourself of the quality of the food offered with his dishes. A successful supply of More than just who are often on the basis of Word to mouth event Bekostigten to new customers. The sponsorship offers also the opportunity to test consumer reactions to new products. For large companies, this is usually only a complement for many smaller companies but also a genuine alternative of to more expensive market research with group discussions and focus groups (representing all too often not really the product target group), or questionnaires and market studies, which often don’t allow potential customers to try out a new product. Who reached a wide audience as commercial payors by events, gets so valuable contact information with local decision makers, other businessmen and also potential customers. The coverage in the local and regional press, the sponsors are repeatedly moved in a positive light in the public attention is also virtually priceless. Small businesses that support charitable causes or organizations want to lack the resources for large donations but, especially social sponsorship offers the possibility of actively and responsibly in society to engage. Of course, global corporations also support large events, such as the London Olympic Games, because they get access to the best seats or special events as a result.
Who can invite potential customers, employees or VIPs to such receptions, gaining prestige and can demonstrate persistent, that makes for charitable purposes. Because consumers choose increasingly then how they judge the ethics of a company sponsorship offers great benefits. Who supports events for specific target groups considered to cool or honor, can improve the image of a brand in this way. The higher visibility of a company logo or trademark in connection with social, sporting, cultural or charitable events can also even subliminal Sympathies to wake, which can lead to buying decisions for benefit of the sponsor.